The development of marketing strategies has touched every business fields be it health care or hotel and hospitality management sectors. There are many strategy and innovation for promoting a product or business. With business growth depending more on marketing, new ideas have paved the way to different promotional techniques. It may also be called a sales process management to identify and achieve customer interest and satisfaction.it is not at all a surprising factor that many institutions and colleges are teaching marketing ideas as their main subject of interest. Students are groomed to communicate, convey and share thoughts and convince the customer or client to go for their bit of views. This is precisely what is marketing techniques are all about. Hence when it comes to marketing restaurant plan, one needs to be more precise as the reputation plays an important role here. So, let take a glance on a few steps that can be considered for a better marketing technique:
Techniques and strategies
- First of all, you should openly discuss the direction of your brand with all the stakeholders of your business, such as owners, managers, chefs and even some potential and loyal customers. Topics of discussion may include the theme of the restaurant, ideal customers, most excellent quality, economic issues and areas of improvement. All critical ideas should be noted down to use in the future.
- To get some initial ideas internet search of other restaurant’s marketing strategies may also be consulted. Sample restaurant marketing plans are also available on the net, and these may be used for reference.
- Do “SWOT” and “FOUR Ps” analysis for your business because these are the main strategy tools applicable to any business. “SWOT” represents strength, weaknesses, opportunities, and threats, while “FOUR Ps” depicts product, price, promotion, and By doing these two analyses, you will be able to make a perfect restaurant marketing plan. These studies may also be applied to a running restaurant business for revision and refinement of their existing marketing plans.
- All the ideas, implementing them and working out the plan must be incorporated in a precise manner, and the final plan must be formulated, implemented and finally evaluated. The final project should contain a series of critical steps which should be very specific so that there will be no room for misunderstanding while implementing the strategy to the pretext. For example; a lousy step description will say ‘complete marketing and promotional ’
The description of the event or day should be well written with a strategy that attracts customer to take a look in to offer;
# Date: Jan 1st to 14th
# Campaign: Valentine “Dinner for two”
# Medium: Published Coupons in newspaper
# Budget: $1000 – $ 2000
# Method of appraising promotional success: Keep and count used coupons, compared to the total volume
Maintain a series of steps like an aforesaid example in the conclusion of your marketing plan, so they are easy to locate. Leave some space against each step to record your observation during implementation so that you may be able to learn one major element in business-failure is not the end of everything nor success is the end of achieving.